Business demand attention. Attention is necessary as any attention in the eyes of a business is seen as good marketing. Marketing for businesses is important because it creates brand awareness and many businesses on a daily basis are investing in new forms of marketing.
Custom number plates for a business could be seen as a form of marketing because that business which invests into a custom number plate which reads its business name or products it sells, means every road going vehicle notices those plates. These custom number plates could be on a car which is vinyl wrapped with the business details such as logos, products and contact information.
Custom number plates are an addition to the already existing marketing approach businesses take and many business owners take this step in investing into number plates with personalised combinations relating to their business as they want new and fun ways to get their business brand noticed.